Thums Up 1.25L

Thumbs Up is a popular carbonated soft drink from India, known for its strong cola flavor. It's often enjoyed as a refreshing beverage, especially in hot weather.

- Launch: Thums Up was introduced in 1977 by the Parle Group in India.

- Acquisition: In 1993, Coca-Cola acquired the brand after it had been a strong competitor to international cola brands in India. Flavor and Ingredients

- Taste: Thums Up is known for its bold, slightly spicier taste compared to other colas, which has garnered a loyal fan base.

- Ingredients: It typically contains carbonated water, sugar, caramel color, phosphoric acid, caffeine, and natural flavors. Marketing

- Advertising: Thums Up is famous for its energetic and adventurous marketing campaigns, often featuring themes of bravery and determination.

- Slogan: The brand's slogan has emphasized themes of strength and energy, resonating well with younger audiences.

Popularity

- Cultural Icon: Thums Up has become a cultural icon in India, often associated with a sense of rebellion and adventure.

- Availability: It is widely available across India and in some international markets with Indian communities.